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Advertisers

Choosing what, where and when to advertise

Three critical pointers before you start:

No 1: What do you want to happen from this advert placement?

     [Are you promoting a product/directing people to your website/introducing your business.]

No 2: Draw the reader in with a solid top line to draw.

     [How will you attract the reader to your advert – good strapline or a powerful picture.]

No 3: Monitoring the results means you are prepared.

     [Did you see my advert in a local magazine?] 

Be direct as you want to know if your magazine print advertising is worthwhile.

Knowing where you are going will be easier if you start with a plan.

WEST END 1

Targeted area:

Bieldside | Cults | Woodlands at Pitfodels | Mannofield

Circulation: 3200

Publication Dates:  Feb-Mar |

Apr-May | Jun-Jul | Aug-Sept |

Oct-Nov | Dec-Jan

Deadline: 15th of the month before publication

KINGSWELLS (KCN)

Targeted area:

Kingswells Village

Circulation: 2000

Publication Dates:  Feb-Mar |

Apr-May | Jun-Jul | Aug-Sept |

Oct-Nov | Dec-Jan

Deadline: 15th of the month before publication

WEST END 2

Targeted area:

Braeside | Countesswells | Airyhall | Craigiebuckler | Hazlehead | Seafield | Viewfield

Circulation: 4100

Publication Dates:  Jan-Feb |

Mar-Apr |May-Jun |Jul-Aug |

Sept-Oct | Nov-Dec

Deadline: 15th of the month before publication

WEST END 3

Targeted area:

Ashley | Broomhill | Harlaw | Holburn | Queens Cross | Rubislaw | Ruthrieston

Circulation: 4800

Publication Dates:  Jan-Feb |

Mar-Apr |May-Jun |Jul-Aug |

Sept-Oct | Nov-Dec

Deadline: 15th of the month before publication