Advertisers
Choosing what, where and when to advertise
Three critical pointers before you start:
No 1: What do you want to happen from this advert placement?
[Are you promoting a product/directing people to your website/introducing your business.]
No 2: Draw the reader in with a solid top line to draw.
[How will you attract the reader to your advert – good strapline or a powerful picture.]
No 3: Monitoring the results means you are prepared.
[Did you see my advert in a local magazine?]
Be direct as you want to know if your magazine print advertising is worthwhile.
Knowing where you are going will be easier if you start with a plan.
WEST END 1
Targeted area:
Bieldside | Cults | Woodlands at Pitfodels | Mannofield
Circulation: 3200
Publication Dates: Feb-Mar |
Apr-May | Jun-Jul | Aug-Sept |
Oct-Nov | Dec-Jan
Deadline: 15th of the month before publication
KINGSWELLS (KCN)
Targeted area:
Kingswells Village
Circulation: 2000
Publication Dates: Feb-Mar |
Apr-May | Jun-Jul | Aug-Sept |
Oct-Nov | Dec-Jan
Deadline: 15th of the month before publication
WEST END 2
Targeted area:
Braeside | Countesswells | Airyhall | Craigiebuckler | Hazlehead | Seafield | Viewfield
Circulation: 4100
Publication Dates: Jan-Feb |
Mar-Apr |May-Jun |Jul-Aug |
Sept-Oct | Nov-Dec
Deadline: 15th of the month before publication
WEST END 3
Targeted area:
Ashley | Broomhill | Harlaw | Holburn | Queens Cross | Rubislaw | Ruthrieston
Circulation: 4800
Publication Dates: Jan-Feb |
Mar-Apr |May-Jun |Jul-Aug |
Sept-Oct | Nov-Dec
Deadline: 15th of the month before publication